Spectrum AI Agent
Automated Business Intelligence for Property Valuations
Client
Spectrum Valuations & Asset Solutions
Property & Asset Valuation
South Africa's leading independent valuation firm with over a century of combined expertise. They provide property and asset valuations for financial reporting, legal proceedings, and insurance purposes across all nine provinces.
System Architecture
Click on any component to see the technologies underneath. Watch the animated flow to see how data moves through the system.
The Challenge
Spectrum Valuations needed visibility into their digital marketing performance across multiple channels. As South Africa's leading valuation firm competing in a specialized market, they required automated intelligence reports to track website analytics, advertising ROI, and search visibility against competitors - without dedicating staff time to manual reporting.
The Approach
We built a serverless multi-agent system on AWS tailored to their workflow. An AWS Step Functions pipeline orchestrates the entire monthly reporting process - collecting data in parallel from GA4, Google Ads, Moz, and SERP tracking APIs with automatic retries and validation at each stage. A Bedrock-powered AI agent analyzes performance against a curated knowledge base of industry benchmarks, generating five branded PDF reports with actionable insights. Reports are consolidated and delivered directly to the team via Microsoft Teams, with an operational digest ensuring pipeline reliability.
Outcomes
What Gets Delivered
Automated reports and insights delivered directly to the team through their existing tools.
Consolidated Monthly Reports
Five branded PDF reports covering GA4 analytics, Google Ads performance, SEO metrics, SERP rankings, and strategic insights - bundled and delivered automatically.
Competitive Analysis
Search ranking comparisons, domain authority tracking, and market positioning insights against key competitors.
AI-Powered Recommendations
Actionable insights generated by analyzing patterns across all data sources with industry benchmark context.
Interactive Teams Bot
Ask questions about performance data, request custom analyses, and get instant insights through natural conversation.
Data Integrations
Real-time data pulled from multiple sources to provide comprehensive insights.
Google Analytics 4
Google Ads
SERP Tracking
Moz
Microsoft Teams
Interact with AI insights through Microsoft Teams on any device